There is always a need for advertising experts as long as businesses want to market their goods and services. A degree in advertising can lead to several employment alternatives, some of which are quite profitable. Jobs in advertising can be very financially lucrative, regardless of whether you envision yourself managing a portfolio of customers or managing the marketing activities for a huge corporation. In this article, several advertising occupations provide job description detail with their salary information.
A creative sector with a quick pace is advertising. It provides those with the necessary talents with several high-paying job choices. An advertising career is greatly influenced by creativity, with technical, analytical, and management skills coming in second and third. To advance in their careers, advertising professionals must acquire these talents. The U.S. Bureau of Labor Statistics predicts a 10% increase in overall employment for advertising, promotion, and marketing managers between 2020 and 2030.
Skills Required For A Career In Advertising
You can gain all the necessary abilities for an advertising job by having the appropriate advertising skills and a digital marketing diploma.
Thinking Creatively – The essence of marketing lies in concepts and their flawless implementation. The best quality a marketer can have is a creative mindset. It enables you to generate ideas, create captivating banner designs, and create compelling copy.
Effective Communication – In the world of marketing, communication is essential. Communication skills can help you succeed, whether you try to persuade a customer about the upcoming campaign or present an idea to your team.
Project management – Marketing campaigns are frequently intricate endeavors needing the cooperation of designers, copywriters, researchers, technologists, etc. To oversee the effective execution of a marketing project, managers must combine leadership abilities with business acumen.
Research Skills – For marketers, the capacity to glean information from several sources is essential. Using the appropriate research methodology will help you better understand the market, competitors, clients, and allies. You may then use it to develop a strong marketing plan.
Social Media Management – Facebook generated over $25 billion in advertising revenue in the first quarter of 2021. These figures attest to the dominance of social media in digital advertising. As a result, top digital marketing talents maintain a strong social media presence.
Top 22 Careers In Advertising
Most of the higher-paying advertising positions involve management or leadership responsibilities, which require leadership skills. The highest-paying advertising jobs are listed below for your consideration.
1. Advertising Manager
To create innovative, dependable, brand-specific advertising campaigns, advertising managers oversee a company’s advertising initiatives and personnel. They collaborate with other workers, set project goals, and track, approve, and assess a project’s progress and effects. Managers should concentrate on increasing awareness of and generating interest in the goods and services they represent. You should possess excellent project management and communication abilities and be a creative, collaborative, and detail-oriented problem solver. The average salary for an advertising manager is $116,713 per year.
2. Corporate Communications Directors
Corporate communications directors are responsible for developing a company’s messaging and directing how it is delivered through several channels, including media replies, corporate presentations, press releases, internal communications, and more. They frequently form a team that draughts develop and implement the developed communication strategy. Corporate communications directors often have at least a bachelor’s degree (but many also have an MBA or other advanced business degree) and a wealth of experience in communications, media, and public relations. The average salary for a corporate communication director is $124,054 per year.
3. Advertising Account Director
They ensure advertising campaigns keep within these constraints while fulfilling the brand’s overall aims and objectives. Advertising involves meticulous attention to deadlines and finances. It takes meticulous organization, planning, and an in-depth understanding of the advertising sector to perform this demanding task. Directors of advertising accounts are frequently hired by marketing firms to oversee their different client accounts. The average annual salary in the United States is $93,253, with the business size and the overall profitability of the brand influencing prospective earnings.
4. Advertising Research Director
The advertising research director’s role is to help marketers understand their market and customers to design a strong advertising plan. An organization’s industry, competitors, and consumers are often studied by a market research team under the direction of an advertising research director. To maximize marketing efforts and ensure the overall marketing strategy is moving in the right direction, advertising research directors typically collaborate with a variety of different teams and departments throughout the organization. The directors have a bachelor’s degree in marketing or a closely connected discipline, with a solid experience in marketing analytics and research, as market research is a very quantitative and analytical function. The annual average salary of an advertising research director is $111,907.
5. Creative Directors
Creative directors oversee the creative department of an organization. The creative director is responsible for managing the entire creative development process, from inception to culmination. They put into practice design guidelines that improve the branding strategy of the company. The creative director ensures the team stays on track and uses their creative abilities to achieve organizational goals. Marketing is a significant portion of what the team will work on. To lead a team, they need strong leadership qualities as well as good people skills. A creative director makes an average yearly salary of $133,790.
6. Advertising Project Managers
Advertising project managers in digital marketing are in charge of directing the execution of several marketing initiatives for one company or several. Website launches, advertising campaigns, and web applications are examples of common digital projects they might develop. Additionally, advertising project managers may be responsible for creating project budgets, creating thorough project plans, informing internal teams of the needs and customer expectations, and meeting deadlines for each project. The average salary of advertising project managers is $65,937 yearly.
7. Seo Manager
To ensure a company’s content appears high on search engine rankings, an SEO manager creates search engine optimization tactics. Researching popular and pertinent keywords to use in content pieces, revising existing material to add popular keywords, and examining analytics to ascertain the effectiveness of current content are often the primary job activities. They frequently work together with other marketing experts, such as writers. The average yearly pay for this position is predicted to be $67,757.
8. E-Commerce Marketing Director
The position of e-commerce marketing director extends the responsibilities of a marketing director, who oversees an organization’s entire marketing initiatives, to online stores and marketing. A solid experience in marketing is essential in this role with knowledge of online shopping and general technology. These people need to be aware of the particular requirements of internet shoppers. Although the Bureau of Labor Statistics does not identify this occupation, Pay.com reports an average yearly salary of $169,402 for this position.
9. Email Marketing Directors
It is the responsibility of email marketing directors to create and put into action an email marketing plan to interact with customers, build brand awareness, and promote engagement, traffic, and sales. They frequently oversee an analytics team that continuously improves the email campaigns for better outcomes and a creative team that creates the emails (which may include designers, copywriters, and web developers). Email marketing directors typically have extensive experience in email marketing (seven to ten years) and skills in content development, design, and marketing analytics. The average salary is $102,588 per year.
10. Art Director
An art director is responsible for taking ideas from marketers and selecting the brand’s or product’s artwork and visual aesthetic. This job path is highly adaptable and heavily reliant on inventiveness. A product’s packaging, marketing collateral, ads, and even the artwork for the product itself are all chosen by an art director. With a prediction of an increase in demand by 11% from 2020 to 2030, this job field has significant potential for growth. The yearly average wage of the art director is $97,270.
11. User Experience Director
The goal of a user experience director is to ensure that customers like using a brand and its goods. The director needs to be aware of how the whole user experience impacts the brand, therefore marketing knowledge is a prerequisite for this position. The average yearly pay for this position is predicted to be $163,600.
12. Digital Marketing Directors
Digital marketing directors are responsible for leading an organization’s digital marketing strategy, boosting a brand’s online presence, and generating conversions and profits from their digital initiatives. The director of digital marketing typically develops the overall digital marketing strategy, which may include social media marketing, digital advertising campaigns, SEO, and email marketing. The director of digital marketing then manages a group of marketing managers to carry out the strategy. To achieve the best outcomes for the brand, the digital marketing director also monitors the campaign analytics and modifies the strategy as necessary. As digital marketing is evolving, digital marketing directors are typically highly experienced (10 years or more) in a range of digital marketing modalities. They stay current on the newest trends, technologies, and best practices. The average salary of a digital marketing director is $99,040 per year.
13. Interactive Art Directors
Interactive art directors create concepts that inform potential buyers about a company and what it provides using their creative abilities and a degree in marketing and advertising. These experts frequently find employment in marketing and advertising firms. Interactive art directors earned, on average, $87,514 a year in 2021.
14. Content Marketing Directors
They are in charge of all the content, including managing content creators and overseeing the content strategy, production, scheduling, and marketing. They can manage a range of content types, including textual, video, and social media, according to the company’s goals and content strategy. Most content marketing directors start as some kind of content developer themselves and have a bachelor’s degree or above. They advance through the ranks to the director level as they gain experience leading teams, direct reports, and strategies. The average salary of content marketing directors is $95,854 per year.
15. Marketing And Advertising Director
The marketing department of a firm is managed by a marketing director, who also plans the company’s marketing. The focus of this position is more on managing people than examining data, making it less analytical than a marketing research manager, but both of these individuals carry out the same tasks. Additionally, they discuss typical incomes and job growth data from the BLS, which show a yearly salary of $141,490 and a 10% predicted increase in employment.
16. Product Marketing Managers
When a business introduces a new product, they want clients to not only be enthusiastic about it but also thoroughly comprehend how it functions, what features it offers, and what advantages they will experience as a result of utilizing it. Product marketing managers are involved in ongoing marketing initiatives and the research, positioning, message, and introduction of new goods. They are in charge of creating and putting into action the marketing plans that create enthusiasm and clearly explain to customers the functioning, features, and advantages of a new product. Product marketing managers frequently hold a bachelor’s degree or higher in marketing or a closely related discipline. The average annual salary of a product marketing manager is $90,769.
17. Demand Generation Manager
It is a multidimensional position that encompasses any marketing campaign or effort that may be classified as “creating demand” for a company’s good or service, whether the efforts are directed toward consumers or businesses. Their duties can range from constructing loyalty programs to turn one-time customers into repeat customers to generating new leads through content campaigns, creating excitement around the introduction of a new product through influencer marketing partnerships, and more. Demand generation managers typically have extensive experience in a range of marketing positions and are at ease switching between hats and platforms and strategies. While a bachelor’s degree is useful, it’s not necessary if you can demonstrate your ability to deliver outcomes. Demand generation managers charge an average of $83,143 per year.
18. Brand Marketing Managers
The way a firm is viewed in the marketplace determines its “brand.” In a sense, they are responsible for maintaining an organization’s reputation. They manage the brand strategy, ensuring that all of the goods, promotions, events and other efforts they are in charge of are consistent with how the company wants to be viewed by its target market. Although much of the job involves creativity, they also evaluate the results of various initiatives and seek out methods to improve subsequent efforts, thus analytical abilities are also essential. A marketing bachelor’s degree plus three years of experience in a more entry-level brand marketing position are typical requirements for brand marketing managers. The annual average salary is $73,357 per year.
19. Public Relations Director
For a business’s total advertising efforts, its public image is crucial. A brand will lose customers if consumers form a negative opinion of it. An effective public image for the businesses they represent is created and maintained by a public relations director. The reputation and public relations of an organization are the responsibility of a public relations manager. They participate in decision-making and ensure that the organization’s actions are consistent with its brand. Public relations specialists frequently produce news releases, speak on behalf of the company in public, and keep up ties to the media. The average yearly pay of $62,810 is for a public relations expert, which includes a public relations director.
20. E-Commerce Manager
A manager of e-commerce creates plans to enhance the aesthetics, usability, and usefulness of a business’s online stores, platforms, and websites. Other duties can involve looking up efficient designs for testing upgrades and inspiration and modifications to present platforms to boost revenue and website traffic. They frequently update other managers on the effectiveness of the present platform designs. The average salary of an e-commerce manager is $65,218 per year.
21. Advertising Sales Representatives
Advertising sales representatives also referred to as advertising sales agents are engaged by publications, trade journals, advertising agencies, and broadcasting firms to convince customers to buy advertising-related goods and services. To sell ad space or time, sales agents in the advertising industry contact customers. They get new clients through negotiating and communicating effectively. Entry-level jobs like this one only call for a foundational degree and a small amount of experience. In addition to their full-time hours, they typically put in extra time to reach their sales targets. They often only work during the day, during regular business hours, when it is likely that their clients are in their workplaces. The average salary is $45,350 per year.
22. Sales Channel Development Manager
They are responsible for managing the organization’s sales division. They will hire marketing personnel to ensure the sales division is accomplishing its objectives and successfully marketing the company’s goods. Another marketing job that demands excellent leadership abilities is this one. The average yearly pay for this field is $107,500.
Consider job development, satisfaction, and income possibilities when determining a suitable career. All three are present in advertising jobs. It is an area with a high potential revenue for numerous professions and one that demands skilled individuals that appreciate having an impact on overall branding efforts. For many people, it’s a better professional path due to this mix. There are undoubtedly many lucrative job options in advertising. No matter how long you’ve been in this industry, maintaining an attitude and committing to learning and professional progress are the keys to success.