Are you a marketing specialist looking for a job promotion or a manager in need of a new job but struggling to write a good resume? We have something for you. We understand how difficult putting together a rich resume for your job application can be; therefore, our article will help you.
We will cover the roles and responsibilities of marketing managers to give you a glimpse of what to expect if your application goes through. Our article also delves into marketing management requirements, i.e., education, skills, knowledge, and experience for self-evaluation purposes. Lastly, we have two resume examples and a detailed resume FAQs section that should help you write the best resume. Let’s learn more about this role and help make your application successful.
Marketing Manager Job Description
Marketing plays an important role in business success by improving brand or product awareness. All marketing activities are managed by marketing managers . They optimize the company’s marketing strategies, supervise market department staff and develop excellent marketing and pricing strategies, making them some of the most important employees in the organization.
A good marketing manager must be able to come up with new business leads, possess extensive knowledge of marketing strategies and be proficient in several electronic marketing automation software such as Bittrex. Other requirements include excellent customer service, sales, marketing, budgeting, and management skills.
Marketing Manager Roles and Responsibilities
- Overseeing the company’s marketing department and managing its staff
- Leading the marketing staff in planning and executing succesful marketing campaigns
- Overseeing the implementation of marketing campaigns aimed at improving brand awareness
- Leading the development of marketing strategies and tactics to drive traffic and improve the company’s brand image
- Building and maintaining strategic, long-lasting relationships with different business partners, vendors, agencies, and other critical industry players
- Preparing and tracking the marketing department’s annual and quarterly budgets
- Ensuring the proper allocation of funds for marketing initiatives and campaigns
- Adjusting both email and advertising campaigns to reflect consumer behavior
- Tracking and preparing accurate reports on the performance of marketing campaigns
- Gaining extensive insight and assessing business goals
- Reviewing and approving all marketing material, including website banners and case studies
- Coordinating the use of different paid and organic acquisition channels, such as content curation, content creation, event management, and pay-per-click campaigns
- Ensuring that the company’s website and blog have valuable and engaging content capable of attracting the target group or audience
- Managing different marketing aspects and initiatives such as lead generation campaigns, performance analysis, copywriting, and publicity
- Reporting on the progress of marketing initiatives and campaigns to senior-level management
Marketing Manager Required Knowledge and Skills
- In-depth understanding of both emerging and traditional marketing channels
- Ability to identify trends and challenges
- Excellent analytical skills
- Working knowledge of electronic marketing automation software, e.g., HubSpot marketing
- Ability to work well under pressure
- Excellent written and verbal communication skills
- Strong problem-solving skills
- Exceptional analytical skills
- Excellent time management skills
- Ability to stay organized at all times
- Proficiency in Website analytics tools, e.g., WebTrends and Google Analytics
- Knowledge of the latest trends and best practices in online marketing
- Excellent social media skills
- Ability to set up and optimize Google AdWords campaigns
- Ability to thrive in team settings
- Interpersonal skills
- Potential and aptitude to learn
- Proficiency in Microsoft Office Suite programs, e.g., PowerPoint, Excel, etc.
- Ability to think innovatively and creatively
- Ability to exercise professional judgment
- Excellent forecasting skills
- Ability to create and manage budgets
- Familiarity with the latest technologies and methodologies in areas that support marketing, such as web design
- Digital ad management skills
Marketing Manager Education and Experience
- Bachelor’s/ Masters of Science in Marketing, Business Administration, Finance, or any related field
- Proven experience in marketing
- Experience planning and optimizing Google AdWords campaigns
- Experience working with numbers and processing figures using spreadsheets
- Experience managing subordinates
- Experience working under pressure
- Proven experience setting up and managing campaigns
- The right industry certifications/ credentials
Marketing Manager Salary
As of November 2022, Glassdoor estimates that marketing managers make an average of $78,000 annually, a figure that can easily go up depending on the years of experience and the employing organization. Mid-level marketing managers make approximately $120,000, while senior marketing managers earn $140,000+ yearly, which is pretty lucrative. Renowned tech firms such as Apple and Microsoft pay way higher, with reports pointing to $217,000+ and $189,000+ annually.
Marketing Manager CV Example 1
Jones Phillips
Physical address: 87 Chestnut Street, Hawthorne, CA 98034
Email address: jonesphillips87@gmail.com
Phone number: (890) 908- 6798
Personal Profile
Marketing expert with 10+ years of experience helping companies promote products and services and increase brand awareness. Marketing .anager with excellent verbal and written communication skills ready to steer the marketing department of any organization to greater heights. Excellent project and risk manager with exceptional mastery of traditional and emerging marketing channels and trends.
Work Experience
07/2019- 10/2022, Marketing Manager, Rose View Group of Companies, Oakland, CA
- Managed the marketing department of a $65M firm
- Trained, supervised, and oversaw 50 marketing department employees, keeping them productive and motivated at all times
- Regularly analyzed market trends in collaboration with 7 marketing analysts and prepared accurate forecasts
- Collaborated with the marketing department to generate at least 1000 business leads monthly
- Developed and managed the $1.7M marketing department’s annual budget
- Promoted the company’s brand at 15+ trade shows and industry-related events yearly
- Oversaw 100+ branding, advertising, and promotional campaigns
04/2016- 06/2019, Marketing Coordinator, Roses International, Oakland, CA
- Coordinated marketing efforts of a $50M+ firm.
- Assembled and analyzed sales forecasts for the successful implementation of 1000+ marketing and advertising campaigns
- Used PowerPoint to make promotional presentations ideas to marketing teams
- Worked closely with the marketing manager to develop strategic marketing activities and initiatives
- Actively participated in the preparation and tracking of the marketing department’s $1.2M annual budget, ensuring that everything went down as planned
- Used 10+ media avenues to create, maintain and strengthen the organization’s brand
- Created and maintained excellent relationships with 10+ print contractors and promotional vendors
- Maintained 100% confidentiality of all sensitive marketing information
- Worked closely with the marketing department and the 5 content creators to successfully implement marketing plans consisting of broadcast, print, and online content
02/2013- 03/2016, Marketing Analyst, Fair Prince Supplies, Tampa, FL
- Supported 50+ promotional projects by researching and implementing the right marketing tools
- Identified opportunities for new client acquisition in collaboration with the sales and marketing teams
- Tracked and reported on 4 main marketing KPIs, i.e., social media engagement, leads, conversion rates, and website traffic
- Contributed to the overall profitability of the company by analyzing sales funnels and customer intent and sharing findings with the right teams
- Promoted accurate data collection within the marketing department by devising and evaluating data collection methods such as opinion polls, questionnaires, and surveys
- Attended 5 annual marketing workshops and regularly networked with industry professionals to stay informed of market trends and marketing analysis best practices
- Trained and mentored 5 marketing interns on best practices and procedures
- Used modern and traditional data collection methods to obtain statistical data for analysis.
- Named the best marketing employee of the year in 2015
Education
- 04/2015- 06/2017, Masters of Arts, Masters of Business Administration, Havard School of Business
- 03/2007- 06/2011, Bachelor of Arts in Business and Marketing, University of Tampa, FL
- 05/2004- 08/2006, High School Diploma, Tampa Senior High School, Tampa, FL
Skills
- Languages
- English
- French
- Croatian
Hard Skills
- Search Engine Optimization
- Content Optimization
- Email marketing management
- Project management
- Spreadsheet creation & editing
- Content curation
- Scheduling
- Social media management
- Copywriting
- Task management
- Risk management
- Pitching
- Digital ad management
Soft Skills
- Verbal and written communication
- Attention to details
- Persuasion
- Leadership
- Flexibility
- Organization
- Interpersonal
- Creativity
- Ability to multitask
Certifications
- 05/2017, Content Marketing Masterclass Certification, Content Marketing Institute
- 05/2015, Professional Certified Marketer, The American Marketing Association
Marketing Manager CV Example 2
Audrey Ross
Physical address: 9200 Manor Drive, Van Nuys, California, 92045
Email adress: rossaudrey9@gmail.com
Phone number: (780) 670- 8976
Personal Profile
Marketing manager with 11+ years of experience in market analysis and management. Certified professional marketer with extensive knowledge of electronic marketing automation software, ready to collaborate with the marketing department’s staff members to successfully execute promotional campaigns. Avid team worker with excellent communication and coordination skills willing to go the extra mile for departmental enhancement.
Work Experience
06/2019- 10/2022, Marketing Manager, Belonce Groups, Los Angeles, CA
- Trained, developed, and managed 60 marketing professionals
- Collaborated with 4 departments, i.e., sales, production, public relations, and finance, for successful coordination of marketing strategies
- Participated in the development and management of the marketing department’s $1.9M+ annual budget
- Attended 7+ annual workshops and events for professional development purposes and to stay updated with marketing trends and best practices
- Named the best manager of the year in 2020 for exceeding all the yearly targets
- Worked closely with the marketing coordinator for successful advertising, promotional, and branding campaigns
- Kept senior management informed of the company’s marketing efforts and successes through well-prepared quarterly and annual reports
04/2016- 05/2019, Senior Marketing Analyst, Tampa Height Business Centre, Tamp, Florida
- Identified 5 profitable markets for the company’s products and services through extensive market research
- Collaborated with the 25 members of the marketing department to develop marketing strategies capable of attracting new customers to the business
- Performed extensive data analysis on market trends and prepared detailed reports submitted to the company’s management
- Observed target customer demographics and preferences in the development and implementation of marketing plans
- Trained and developed 3 marketing analysts on policies, best practices, and procedures
02/2013- 03/2016, Marketing Analyst, Jerome & Stanley Businesses, Santa Clara
- Conducted extensive research on four main business aspects, i.e., target demographics, competing brands, market trends, and consumers, and prepares detailed reports
- Collaborated with the 20-member marketing team to inform and develop effective marketing strategies
- Used 10+ analytical tools and software to monitor the efficacy of marketing trends
- Maintained excellent communication with 50+ competitors, customers, and suppliers
- Attended 8+ networking events yearly to keep abreast I’d market trends, consumer behavior, and the latest technological advancements
Education
- 05/2016- 08/2018, Masters of Science in Digital Marketing, Loyola Marymount, Los Angeles, CA
- 03/2007- 06/2011, Bachelor of Arts in Business Management (Marketing), Santa Clara University, Santa Clara, US
- 03/2004- 06/2006, High School Diploma, San Jose Group of Schools, San Jose, CA
Skills
- Languages
- Italian
- English
- Spanish
Hard Skills
- Digital ad management
- Risk management
- Copywriting
- Content Optimization
- Search Engine Optimization
- Project Management
- Social media management
- File management
- Task management
- Campaign management
- Vendor management
- Pitching
- Editing
- Research
Soft Skills
- Creativity
- Attention to details
- Leadership
- Persuasion
- Ability to multitask
- Organization
- Critical thinking
- Active listening
- Adaptability
- Organization
- Verbal and written communication
- Adaptability
- Flexibility
- Ability to work well under pressure
Certifications
- 03)2016, The Google Ads & Analytics Individual Qualification, Google
- 05/2015, Certified Professional Marketer Certification, Sales & Marketing Executives International
Marketing Manager Resume Frequently Asked Questions (FAQs)
1. Which Technical Skills Should I Include in My Marketing Manager Resume?
Technical skills mastery separate experienced professionals from amateurs. These are the specialized knowledge and expertise needed for specific task performance and real-world application of given tools and programs. Some of the best recommendations for your resume are content optimization, digital ad management, project management, file management, task management, social media, editing, pitching, market analysis, data analysis, content curation, image management, budget planning, risk management, content management systems (CMS), budgeting, content management, interviewing, Search Engine Optimization (SEO), researching, reporting, social media marketing, and SEM.
Additional skills include vendor management, copywriting, content strategy, project planning, graphic design, and strategic planning skills. When writing these skills in your resume, please start with the ones listed in your job listing, as they must form part of your keywords. Remember to also highlight some of these skills in your work experience section through your past achievements.
2. Which Keywords Should My Resume Have?
Your resume must have the right words or phrases describing the specific job requirements. This is the only way of tailoring it to meet the job listing. The right number of keywords will also help you get past Applicant Tracking System (ATS), commonly used by hiring managers to weed out resumes. For the best results, here are some of the keywords worth having in your resume: marketing strategy, digital marketing, marketing campaign, ads, social media, social media marketing, product marketing, online marketing, event management, advertising, project management, business strategy, CRM, Content Management System (CMS), analysis, SEO (Search Engine Optimization), SEM, MS Office, vendor management, marketing collateral, marketing communications, digital and ERP.
Other keywords include entrepreneurship, WordPress, Business-to-Business (B2B), Google analytics, sales, marketing access, event planning, conversion optimization, Google ads, brand awareness, web analytics, affiliate marketing, MailChimp, e-commerce, adobe in-design, blogging, and Adobe Illustrator. Avoid keyword stuffing by spreading these keywords evenly across the resume.
3. Which Soft Skills Should I Include in My Marketing Manager Resume?
Soft skills complement technical skills and are, therefore, just as necessary. These are personal attributes that help professionals successfully interact with one another in the workplace. Some of the best soft skills for marketing managers that you can have in your resume include verbal and written communication, leadership, attention to detail, ability to think critically, adaptability, excellent problem-solving skills, high creativity levels, interpersonal skills, ability to work well under pressure, ability to multitask, prioritization skills, persuasion, high levels of curiosity, thirst for learning, excellent time management skills, excellent organization skills and the ability to handle negative feedback.
Other soft skills include goal setting, intuition, stress management, teamwork, a strong work ethic, and excellent decision-making skills. Read through the job listing to identify the soft skills the interviewer needs in their new hire and prioritize them.
4. Which Certifications Should I Pursue and Include in My Resume?
Here are some of the best certifications that any marketing manager can pursue and include in their resume:
- Professional Certified Marketer- This American Marketing Association certification covers key marketing areas you must know for successful marketing management. It meets all the national professional certification criteria and marketing standards for excellence. It has no experience threshold but has to be renewed every 3 years.
- Project Management Professional (PMP)– This is one of the best certifications for project managers, which you technically are as a marketing manager. It covers six domains, i.e., project initiation, project planning, project monitoring and control, project execution, project closure, and social and professional responsibility. However, this particular one requires more than 2 years of work experience and must be renewed every three years.
- Certified Internet Marketer- Online marketing has been growing in popularity over the years; therefore, having a related credential would be a good idea. This internet marketing credential offers the foundational education required to thrive in a fast-changing online business environment.
Other certifications you can obtain include Certified Brand Manager, Online Marketing Certified Professional, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, HubSpot Email Marketing Certification, and the Getresponse Digital Marketing Certificate. All in all, pursue something capable of making your resume more appealing.
5. What Should I Have in Mind When Writing My Resume?
Remember that your resume gives the hiring manager the first impression of you. A poorly-written and edited resume may show that you are lazy and unbothered. In contrast, a well-written resume is proof of your attention to detail and seriousness, which every organization wants in an employee. Therefore, remember to proofread and edit your resume upon completion to correct any errors you may have made during writing. Also, remember to use the right format.