18 Best Fresher Jobs In Digital Marketing & How To Apply

One of the most in-demand talents nowadays is digital marketing. As technology grows more interwoven in our lives, businesses are becoming increasingly conscious of the need for a good online presence. Digital marketing is in extremely high demand as a result of this.

In this industry, entry-level positions are widely accessible. For your convenience, we’ve assembled a list of the best entry-level positions in digital marketing. The greatest occupations to think about are listed below.

1. Content Strategist

The Fresher’s job market can be highly competitive. However, many companies are now looking for Content Writers with little to no experience. This is due to the ever-changing landscape of the Internet and the need for new and fresh content. 

In your capacity as a Content Writer, you will be tasked with developing interesting and educational content for the website or blog of an organization. You will be required to conduct research and write content on a wide range of themes, and you will also be expected to deliver high-quality work while working under strict time constraints. This is an excellent entry-level position for those with strong writing skills and a desire to learn more about Digital Marketing.

Benefits of Being a Content Strategist

You’re in control of the message. As a content strategist, you are responsible for developing and managing the content strategy for your company or client. This means that you have a direct impact on the overall messaging.

2. SEO Specialist

Congratulations to all the fresh graduates! You have completed a wonderful milestone and are now ready to start your career. The next step is finding the right job that will help you launch your career. There are many job options in digital marketing, but SEO specialist is one of the best jobs for freshers. 

You will be in charge of optimizing website content and enhancing the website’s presence in search engine results pages as an SEO professional (SERPs).

This is a great job for those interested in digital marketing with strong analytical and writing skills. SEO specialist is the right job for you if you are looking for a challenging and rewarding career.

3. Social Media Manager

As a social media manager, you will be in charge of setting up and maintaining a company’s or organization’s social media profiles. You will also be responsible for creating and managing online campaigns, as well as analyzing the results of these campaigns.

You need the ability to express yourself properly and to explain your reasoning to others if you want to succeed in this field. It would be best if you also were self-motivated and well-organized. Check out the top application processes if you want to become a social media manager.

What Are The Benefits Of Doing Social Media For A Job?

There are many benefits to doing social media for a job, such as:

  • Having income or earning money to support yourself and your family
  • Developing career skills that can be used in many different jobs

Of course, the amount you get paid and the benefits you get will depend on what kind of job you get and how much experience you have.

4. Digital Marketing Analyst 

A digital marketing analyst is responsible for managing and executing digital marketing campaigns. They work with various digital marketing tools to identify trends, track progress, and generate reports. 

Analysts may also be responsible for creating marketing content, managing email campaigns, and conducting market research. Digital marketing analysts typically have a bachelor’s degree in marketing, business, or a related field. Additionally, analysts should have strong analytical and problem-solving skills.

What Are The Benefits Of Being A Digital Marketing Analyst?

There is a critical need for digital marketing analysts in the process of creating and executing marketing strategies. They analyze data to identify trends and develop strategies to increase sales and grow the customer base.

  • Making a positive impact on the bottom line. Digital marketing analysts help businesses to make money by increasing sales and reducing marketing costs. They do this by analyzing data and developing strategies that target the most potential customers. 
  • As a digital marketing analyst, you can work with various people in different departments within the company. This job also allows you to work from home and have a flexible schedule.

5. Digital Marketing Generalist

A digital marketing generalist is a jack of all trades regarding digital marketing. A digital marketing generalist is responsible for a wide range of tasks, including but not limited to: content creation, email marketing, social media management, and paid advertising. A digital marketing generalist’s job is to develop and carry out a unified digital marketing strategy that supports the company’s overarching objectives.

A successful digital marketing strategy will generate leads, drive website traffic, and convert visitors into customers. A digital marketing generalist should have a strong understanding of digital marketing, including SEO, copywriting, analytics, and paid advertising. They should also communicate effectively with different teams within an organization.

Benefits Of Being A Digital Marketing Generalist?

Digital marketing generalists are a valuable asset to any organization because they can wear many hats and fill many roles. The benefits of being a digital marketing generalist are:

  • You have a wide skillset that you can apply to many different situations. 
  • You can execute different digital marketing strategies and tactics. 
  • You are a valuable asset to any organization because you can fill many roles. 
  • You can stay current with the latest digital marketing trends.

6. Digital Marketing Executive

They coordinate closely with the rest of the marketing team, especially the content team, to ensure that the whole campaign flows smoothly. As the use of digital marketing channels continues to grow, the demand for digital marketing executives is also rising. 

Digital marketing executives are responsible for various tasks, including conducting market research, managing social media accounts, and creating and managing email marketing campaigns. They also often have a hand in planning and executing digital advertising campaigns. 

The role of a digital marketing executive is constantly evolving as new platforms and strategies emerge. 

The Benefits Of Being A Digital Marketing Executive

This is a great opportunity to learn about digital marketing and to build your skills in this field. 

The benefits of being a digital marketing executive include the following:

  • You will learn about digital marketing. 
  • You will build your skills in digital marketing. 
  • You will have the opportunity to work with various clients. 
  • You will learn how to build relationships with clients. 
  • You will learn about the latest trends in digital marketing. 

7. Digital Marketing Lead 

In today’s world, people have many opportunities to start their careers. One of the freshest jobs in digital marketing is Digital Marketing Lead. This position is a key back-end role that helps manage and scale a company’s digital presence. 

As a digital marketing lead, you could help design, develop and implement digital campaigns for your company. This could include developing strategies to reach new customers, driving leads through organic search engines, and nurturing relationships with key stakeholders.

You could work on developing products or services that appeal to your target audience. This could involve researching user needs and taking into account user feedback to create successful products or services.

Benefits Of Working As Digital Marketing Lead

  • Increased online visibility: A DML can help a company become more visible on the Internet by creating compelling content, driving traffic to their website from relevant websites, and managing social media accounts. You will find it easy if you decide to build your online business. 
  • Creating engaging content: A DML can help a company create engaging content that engages potential customers and helps them understand the product or service they are purchasing. This content can also be used to build relationships with potential clients. You will learn how to build good customer service.

8. Email Marketing Executive

An email marketing executive is responsible for planning, executing, and managing email marketing campaigns. They collaborate closely with the other marketing team members to develop email content that is in line with the business’s overall marketing objectives.

The email marketing executive is also responsible for ensuring that the email list is segmented and targeted correctly and that delivery rates are high. Any digital marketing plan must include email marketing, and email marketing executives are essential to the success of campaigns.

How to become an email marketing executive

To become an email marketing executive, you will need to have excellent communication skills, be highly organized and have experience working with email marketing software. If you have these skills and qualities, then an email marketing executive career could be perfect for you!

What are the benefits of email marketing?

The list is a few of the various advantages of email marketing:

  • Increased Reach Email marketing allows you to reach many people with your marketing message. This is because there are more than 3 billion email users worldwide, which is growing daily. 
  • Cost-Effective: When compared to other forms of advertising, email marketing is quite cheap. Sending an email, as opposed to a television or radio commercial, can save you a lot of money.

9. Web Development Executive

Web Development Executive is one of the most important Fresher Jobs In Digital Marketing. It is the profile that is responsible for the development and maintenance of websites. A web development executive works to create a website that is easy to use, looks good, and is informative. 

They also work to ensure that the website is accessible to all users. The job of a web development executive is very important as it helps to create a good online presence for a company. A web development executive should have good technical skills and should also be able to work with different teams. Additionally, they ought to be capable of managing tasks on their own.

The benefits of being a web development executive

And, within digital marketing, a web development executive is one of the best options. Here’s why: 

  • The demand for web developers is high. There are a lot of businesses out there that need websites. And they need someone to develop and maintain those websites. That’s where web developers come in. As a web development executive, you will be responsible for developing and maintaining websites for your clients.
  • You will be able to learn new coding languages and technologies, keeping your skills up-to-date.
  • You can work flexible hours, as many web development projects can be done remotely.

10. Bot Developer

A bot developer is responsible for developing and managing bots that automate tasks or processes. They use a variety of programming languages and tools to build, test and deploy bots. 

Bot developers must have a strong understanding of artificial intelligence (AI) and natural language processing (NLP) in order to create bots that can interpret human language and respond accordingly. 

They must also be able to design and implement user interfaces that allow people to interact with bots naturally and intuitively.

Benefits Of Being A BOT Developer

In the digital marketing industry, a bot developer is a relatively new and in-demand position. Bots are computer programs that can simulate human conversation. 

The benefits of bot development are numerous. For one, it is a highly technical position that requires a lot of skill and training. As a result, bot developers are often very well-paid.

Additionally, bot development can be a very creative position, as you are essentially responsible for creating artificial intelligence. Another benefit of bot development is that it is a very fast-paced and exciting field. Rapid technological progress means there’s always something new to learn.

11. Product Marketing

Product marketing is the process of creating and delivering messages that promote the sale of a product. 

Product marketing is a critical function in any organization that sells products. It is responsible for creating demand for the product and driving sales. Product marketing is a combination of creativity and analysis. It requires understanding the market, the product, and the customers. 

Product marketing is a strategic process. It begins with an understanding of the market and the customer. The product marketing team then develops a strategy to reach customers and create demand.

The Benefits Of Being A Product Marketing

Product marketing is a field that is often overlooked but crucial for any business’s success. Product marketing is a field that offers many benefits, including:

  • You will know the ability to create demand for a product: Product marketing is responsible for creating the demand for a product.
  • You will have the ability to know if your product is meeting the needs of the customer: 

12. Digital Marketing Associate

An Associate in Digital Marketing is a professional who helps businesses with their online marketing campaigns. As an Associate, you will be in charge of organizing, carrying out, and overseeing digital marketing initiatives for your clients.

To succeed in this position. You must be proficient in internet marketing, including SEO, social media, email marketing, and Google Analytics. You’ll also need to collaborate well with clients and other team members to execute great campaigns.

Benefits Of Being an Associate in Digital Marketing

In today’s job market, there are many opportunities for those with a digital marketing skillset. Associate – Digital Marketing is one of the most popular positions for fresher jobs in digital marketing.

Here are a few advantages of working as a Digital Marketing Associate:

  • You will develop a strong understanding of digital marketing concepts and tools. 
  • You will be exposed to various aspects of digital marketing, such as SEO, Social Media, PPC, Email Marketing, etc. 
  • As a result of this exercise, you will be able to develop and launch successful online advertising campaigns.
  • You will gain experience working in a fast-paced and challenging environment. 
  • You will be able to work with clients from various places.

13. Competitive Intelligence Officer

A competitive intelligence officer collects and analyzes information about a company’s competitors. This information can be used to decide how best to compete in the marketplace. 

If you’re interested in a digital marketing career, you should consider becoming a competitive intelligence officer. If you are analytical and love doing research, this may be the perfect career for you.

The Benefits Of Being A Competitive Intelligence Officer

A career in marketing is a great way to use your creativity and analytical skills to make a difference in the world. 

  • You will be taught how to spot what your rivals are doing and how they’re presenting themselves in the marketplace.
  • You’ll learn how to identify opportunities and threats quickly. To do this, you’ll need to have strong analytical skills and be able to think on your feet.

14. Engagement Marketing Specialist

As the title indicates, an engagement marketing specialist’s role is to improve consumer involvement with a brand.

This is done by creating and executing marketing campaigns that promote customer interaction and loyalty. 

An Engagement Marketing Specialist is responsible for planning and executing marketing campaigns that aim to increase customer engagement with a brand. In addition, they also track and analyze customer engagement data to identify areas of improvement. 

The Benefits Of Engagement Marketing

Engagement marketing is one of the most effective ways to connect with customers and promote your brand. Being an engagement marketer has several advantages, including the following: 

  • you will learn how to Increase brand awareness: Engagement marketing helps to increase brand awareness and reach new customers. 
  • know how to Improve customer loyalty: Customers who are engaged with your brand are more likely to be loyal and continue using your products or services. 
  • You will know the secret of Greater customer insight: Engagement marketing can help you to understand your customers better and gain valuable insights into their needs and wants. 
  • You can Boost sales and revenue: By increasing brand awareness and customer loyalty, engagement marketing can boost your business’s sales and revenue. 

15. Graphic Designer

A graphic designer, one of the more recent positions in digital marketing, is in charge of developing visual designs utilizing software to convey ideas that motivate, educate, and fascinate customers. They produce the overall structure and set design for various purposes, such as advertisements, brochures, journals, and corporate reports.

Candidates for graphic designer jobs should demonstrate their creativity and originality through a professional portfolio highlighting their best designs. Employers also value graphic designers who are familiar with multiple graphic design programs.

The Benefits Of Being A Graphic Designer

This can benefit those who enjoy learning new things and keeping up with the latest trends.

Having an opportunity to be creative and express yourself. This can be very satisfying for those who enjoy being creative and seeing their work “come to life.”

16. Ecommerce Merchandiser

An eCommerce merchandiser is a professional responsible for promoting and selling products on an online platform. An eCommerce merchandiser’s main goal is to increase website sales and traffic. 

To do this, they must be familiar with digital marketing strategies and understand how to use them. Amazon, eBay, and Shopify are just a few examples of popular online storefronts.

For each of them to be effective, a certain set of rules and criteria must be followed. An eCommerce merchandiser must be able to navigate these platforms and understand how to use them to their advantage. 

The Importance Of Ecommerce Merchandising

Ecommerce merchandising is one of the most important aspects of digital marketing. It ensures that products are correctly displayed and priced on online store platforms. It also involves creating and managing product descriptions and keeping track of stock levels.

17. Online Bidder

An online bidder is a professional responsible for managing online bids and proposals for an organization. The online bidder ensures that the organization’s bids are competitive and meet the project’s requirements. The online bidder must have strong written and communication skills and experience with online bidding platforms.

As an online bidder, some of your responsibilities would include the following: 

  • Researching and identifying potential new clients that could benefit from the services your company offers 
  • Contacting these potential clients through various channels such as email, LinkedIn, or other social media platforms 
  • Crafting personalized messages that highlight how your company’s services can benefit the potential client.
  • Negotiating pricing and terms with potential clients.

18. Affiliate Marketing Social Media Coordinator

An affiliate marketing social media coordinator manages and executes social media campaigns for affiliate marketing programs. As an affiliate marketing social media coordinator, you will work with affiliates, influencers, and other online marketing partners to promote products and services through social media channels. 

Your responsibilities will include developing social media content, managing social media accounts, and engaging with online users. Monitoring and reporting on the effectiveness of social media efforts will also fall within your purview.

With this role, you will gain valuable experience in managing and executing social media campaigns. You will also develop important relationships with affiliates and other online marketing.

How To Apply For The Above Digital Marketing Position As A Fresher

You may be a recent graduate wondering what steps to take to position yourself for a career in digital marketing. You may take certain simple steps to guarantee a positive first impression. Start by learning as much as possible about the organization and the position you’re applying for.

You want to show that you get the company’s vision and values and that your skills and experience match what they’re seeking in a new hire. After that, you should update your knowledge of digital marketing.

You may expand or refine your skill set by taking advantage of the many high-quality online resources available today, such as massive open online courses (MOOCs).

Think about creating a cover letter and CV. In your cover letter and Resume, emphasize your experience and talents most applicable to the position.

Start applying for jobs in person or online, such as on LinkedIn or the company website.

Your chances of striking out from the crowd will increase if you can demonstrate that you are knowledgeable and actively involved in digital marketing.


There are many great jobs for freshers in digital marketing. With the right skills and a positive attitude, you can find a great job to help launch your career in this exciting field. Remember to stay focused and be patient while searching for the right opportunity.

With the right job, you can start your career in digital marketing on the right foot and set yourself up for success.

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